Jewelers often don’t wear their watches in the same room as the customers they sell jewelry to.
That’s not the case at the Milton jewelers in the Boston suburb of Brighton.
The watch-makers say they keep their watches separated from their customers, but there are no such rules for the rest of the jewelry industry.
The new rules don’t come into force until April, so it may not be clear yet if the changes will change the industry’s long-standing practices or not.
But some industry experts said the changes might help.
“I’m not sure if it’s going to be enough to change how people shop,” said Mark Peccei, who teaches consumer behavior at the University of Pennsylvania.
“People are going to have to be better with their purchasing decisions and that’s a good thing.”
A change in how people shopped could make it easier to keep watch makers honest, experts say.
The rules don’T apply to every store, and some people aren’t as keen on the idea of keeping watches out of sight as others.
“It could be that some stores will be more open and others will be closed,” said Pecci.
He said he hopes the changes are good for everyone involved.
The changes won’t affect the vast majority of customers.
“In the end, if the store doesn’t want to open, they’ll just keep the watch in their room,” Peccci said.
The Milton watch makers also say they aren’t doing anything to compromise their customers’ privacy.
“We don’t sell any data, and we won’t sell your email address or other personal information,” said Gary Lough, the manager of the Milton watch shop.
“If we had to, we would, but we don’t.
We want to be open.”
And while there’s no formal rule against watching customers, the Milton Watchmakers say watch makers are limited to watching customers who buy their products.
The change in the rules could be just another step in the industry changing to an open environment, Lough said.
“What this is about is making it easier for people to shop in a way that’s comfortable for us and the store.”
The Milton Watch makers said it was important to make the changes.
“These watchmakers have the freedom to set their own rules about what goes in the store and what isn’t,” said Lough.
“This is the first step in that direction.”
In the meantime, watch lovers can check out the full list of changes that took effect in Massachusetts on April 1.