Jewelers Watch & Jewelries is the number one brand for watch, jewelry, and watch accessories, according to a brand new report.
The report by Brandwatch, a global brand analysis service, has been released today and comes on the heels of a survey by a company called Brandwatch that has found Jewelers watches & jewellery to be the most popular brand of jewelry brand globally.
“We believe the growth of our brand has been driven by the growing demand for affordable luxury watch watches, as well as the growth in watches in the premium category, where we are consistently seen as a leader,” said Brandwatch CEO Adam C. Miller.
The brand, which is owned by jewelry company Kay Jeweleries, is now on track to sell more than 100 million watches in 2017.
“Our brand has a long history and has been around for a long time, so we are really excited to be part of the brand’s journey,” Miller said.
“As a brand, we want to give our customers the best service, the best products, and best value for their money.
We are always on the lookout for new brands to enter the market.”
Brandwatch surveyed over 700 brands of watch, jewellery, and accessory brands across the globe to find out what they have been most excited to see come their way.
Among the brands surveyed were a new brand called The Jeweler, which will be launched this month.
“The Jeweler brand is a brand that is on a trajectory that’s going to have an impact on both the industry and our brand,” Miller added.
The company will be the first of its kind in the luxury watch and watch accessory industry, which has seen a lot of rapid growth in the last five years.
“At the moment, the watches and jewellery market is experiencing a massive shift, with a massive growth of luxury watches and watch products, as more consumers are turning to the internet for information and buying,” said Miller.
“What we see happening in the industry is that brands are realizing that it’s not just about getting their products to customers, it’s about bringing the brand experience to the consumer.”
Miller says that the brand has already seen a strong reaction from consumers in the US.
“This is not a brand in the traditional sense of the word, it is a company in the online sense of it, and we are seeing some very strong customer feedback in the market, and as we get more of that feedback, we will be able to further expand our business,” Miller explained.
“To do this, we need to bring our brands into the online world, so it’s a strategic decision for us to take the Jeweler brands online and have them be more accessible to a much broader audience.”
While Miller and his team are excited about the brand gaining more followers in the digital world, they also want to remain true to the brand that’s always been about providing the best customer experience.
“When you get to know your customers, they’re not just the ones who buy your product, they are the ones you’re going to meet in person.
We have to make sure that we’re not going to become just another watch company,” Miller concluded.
WATCH: Kay Jewelery watches & accessories on YouTube:”
Stay tuned for our first news from Kay Jewelries in a few weeks, and if you want to know more about what we’re doing at Kay Jeweliers, please visit our website at KayJewels.com.
WATCH: Kay Jewelery watches & accessories on YouTube: