Kay Jeweler sells $30 million worth of jewelry, including $20 million worth in silver, and is one of the largest luxury jewelry retailers in the U.S.
The company also has its own retail store in Dallas and the Dallas Metroplex.
It also operates a large jewelry sales force and its own online store.
The Dallas Stock Exchange listed Kay Jewelry as one of a handful of companies with a high risk-to-reward ratio.
The company’s stock dropped by more than 13 percent in trading Monday morning.
The stock has gained just over 8 percent this year, but has been trending higher since the beginning of the year.
Kay Jewel, however, has been in the red over the last year and a half.
It has lost more than 80 percent of its value in that time.
The stock has lost nearly $1.6 billion.
It’s not clear why Kay Jewel has fallen so badly, or if the company is suffering from any other risk factors.
Kay Jeweler said the company has reduced its risk-based valuation, but added that it is not taking any steps to address the problem.
“We believe our business has proven itself as a trusted name in the jewelry industry for decades,” the company said in a statement.